With the support of the manufacturers, the company will give ways many prizes and gifts to the customers. This would initiate online-marketing and commerce which is gradually becoming more popular. The other area that the company hopes to expand in the future is developing a company website. The good relationship with supplies will enable the company to get supply of goods at low costs.
When the volume of sales increase, the company will have a more direct purchase of inventory compared to purchasing from wholesalers. Future products will be developed in accordance to customer expectations and needs.
There is only one competitor as at now. The company will provide products at the most reasonable prices without compromising the product safety and performance Ford, et al. The products that would be provided by the company include chassis and engine parts for a large number and variety of vehicles.
There is a close and long-term relationship with majority of the supplies and this means that sourcing will not be a key issue or problem. Company cataloged will also be used to provide information about the company and the various products and services provided.
The marketing strategy that would be employed is the use of advertisement in local media, newspapers and poster.
There would be a grand opening of the company since it is well known that is one of the most effective ways of promoting the various products and services offered. The Motor sports industry has experienced a tremendous growth in the United States over the last ten years.
Even though this is the target market, the company would ensure that its product mix is enough to meet all the needs of racers including the hard-core racers.
The company will develop its own private brand or label as this will assist in creating awareness about the Auto Parts Store. An approximate amount of three-month inventory will be utilized in starting up the company.
It is therefore clear that an investment in the Auto Parts Store in this location is an opportunity that is worth trying. Products and Services The Auto Parts Store would be a mortar and brick company which will efficiently serve the local residents and provide catalog in cases of mail order services.
Market The market is expected to be a growing market. There is need for more funding and hence, the role of this business plan would be to help in securing of funds for financing the business Ford, Bornstein and Pruitt, The first year would witness exceptional sales and a subsequent stable growth rate for the initial five years.
Predictions indicate that the margins would be respectable. Company Overview The Auto Parts Store was founded with the view that maintaining customer satisfaction is the key to achieving financial success sin an organization.
The services that will be offered are scaling services as well as rating services for race cars. The target market for the products is the entry-level racers. The operation days will be from Monday to Saturday from eight in the morning to six in the evening.
The outlook of the catalog would be in form of four colors and many other editions. In order to ensure maximal customer attention, the Auto Parts Store will maintain a small size.
Flyers will also be distributed to inform people about novel products as well as various promotion events that are up-coming. The Store will become the first destination for the entry of new racing spare parts.
The company will always be updated on novel trends and products. Financials The Auto Parts Store is expected to make profits from the first month. By having the required products in-stock, the company would ensure that its customers save both their money and time.
The inventories will be bought from both the manufacturers and regional wholesalers. According to a survey carried out recently more thanpeople have taken part in organized motor sports competition events.Auto Parts and Service Company Business Plan.
Print Reference this. Disclaimer: This essay has been submitted by a student. This is not an example of the work written by our professional essay writers. If we consider the whole auto market as a giant whose left leg is new cars or used cars market and right leg is auto-parts and auto.
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